0 – 15 min
It arrives
Caffeine begins to absorb. L-Theanine is already smoothing the edge, so there is no jolt and nothing to ride out.
Natural caffeine125mg
L-Theanine100mg
The Science
· 330ml
· Still
Energy Has Evolved
Most drinks are built around the first fifteen minutes. We built ours around hours three, four and five. Here is what is in the can, at what dose, and when each part does its work.
01How it works
The five hours
Each active does something different depending on where you are in the can. This is the order it happens in, and what is working at each point.
5Hours of alertness
30 – 60 min
Full alertness
Caffeine is at its peak and L-Theanine is holding it steady. Alert and clear rather than wired, with enXtra® already working underneath it.
L-Theanine100mg
enXtra®300mg
1 – 3 hrs
It holds
This is where most drinks have already gone. enXtra® sustains attention while rhodiola and ginseng support endurance as the day runs long.
enXtra®300mg
Rhodiola rosea500mg
3 – 5 hrs
Still working
The back nine. The third set. The late afternoon. No sugar load went in, so there is no spike to come down from at the end of it.
enXtra®300mg
Rhodiola rosea500mg
Panax ginseng500mg
No sugar load, so there is no spike to fall from. The middle hours are carried by enXtra® rather than by a second hit of caffeine.
02The actives
The focus blend
Five actives. Every one of them at a dose worth stating, and none of them there to pad the label.
Natural caffeine
125mg
From green coffee bean
Not synthetic. Roughly one and a half cups of coffee, in a form that arrives smoothly rather than all at once.
L-Theanine
100mg
Amino acid from green tea
Takes the edge off the caffeine, so alertness arrives calm rather than wired.
enXtra®
300mg
Alpinia galanga
Clinically studied for alertness and attention for up to five hours, without affecting sleep. This is the ingredient carrying the middle of the can.
Rhodiola rosea
500mg
Adaptogen
Traditionally used for mental endurance and for coping with physical and mental stress.
Panax ginseng
500mg
Adaptogen
Traditionally used to support cognitive performance and vitality.
03The base
What it is built on
Focus is why people buy it. Hydration is a large part of why it works, and the reason it can be drunk during the session instead of after it.
The base
Filtered borehole water
Drawn from a borehole in Hereford and filtered before blending. Still, never carbonated, so it goes down mid-session without sitting heavy, and it is the reason the can works during the effort rather than after it.
330mlPer can
0gAdded sugar
Electrolytes
Coconut water and Celtic sea salt
Coconut water extract brings the potassium. Celtic sea salt brings the sodium and over eighty trace minerals. Together they help the body hold on to the water instead of passing it straight through.
43mgSodium
80+Trace minerals
Flavour
Fruit juice from concentrate
Apple and kiwi, mango and passionfruit, or nordic berries. The juice is what carries the flavour, and it is also where every gram of sugar in the can comes from. Nothing is added and there are no artificial flavourings.
3.8–5.6gNatural sugars
0gAdded sugar
04Micronutrients
The micronutrient load
Fourteen micronutrients. The bar under each one shows how much of an adult daily intake a single can supplies, against the level at which a claim is permitted.
Minerals and electrolytes
Per 330ml can
Mg12
Magnesium40% RI
Contributes to normal muscle function and to normal energy-yielding metabolism.
Zn30
Zinc50% RI
Contributes to the normal function of the immune system and to normal cognitive function.
Se34
Selenium50% RI
Contributes to the protection of cells from oxidative stress.
K19
Potassium10% RI
From coconut water extract. Present as an electrolyte, below the level at which a nutrition claim may be made.
Na11
Sodium43mg
From Celtic sea salt, which also carries over eighty trace minerals. 0.35g salt per can.
Vitamins
Nine per can
B3
Niacin75% RI
Contributes to normal energy-yielding metabolism and to the reduction of tiredness and fatigue.
B5
Pantothenic acid75% RI
Contributes to normal mental performance.
B6
Vitamin B675% RI
Contributes to normal psychological function and to normal functioning of the nervous system.
B7
Biotin75% RI
Contributes to normal energy-yielding metabolism.
B9
Folate75% RI
Contributes to the reduction of tiredness and fatigue.
B12
Vitamin B1275% RI
Contributes to normal red blood cell formation and to normal energy-yielding metabolism.
C
Vitamin C50% RI
Contributes to the protection of cells from oxidative stress and to the reduction of tiredness and fatigue.
D3
Vitamin D350% RI
Contributes to normal muscle function and to the normal function of the immune system.
E
Vitamin E50% RI
Contributes to the protection of cells from oxidative stress.
The fine mark on each bar is the 15% threshold at which a nutrition claim may be made. The B group is water soluble, so the body needs it topping up daily. Wording shown is the authorised claim form for each nutrient. %RI is the Reference Intake of an average adult, 8400 kJ / 2000 kcal.
05Specification
The full label
Per 330ml can. Ranges span the three flavours.
Nutrition
| Energy | 42 – 52 kcal |
| Fat | 0 g |
| of which saturates | 0 g |
| Carbohydrate | 7.8 – 9.9 g |
| of which sugars* | 3.8 – 5.6 g |
| Protein | 0 g |
| Salt | 0.35 g |
Actives
| Natural caffeine | 125 mg |
| L-Theanine | 100 mg |
| enXtra® | 300 mg |
| Rhodiola rosea | 500 mg |
| Panax ginseng | 500 mg |
| Sodium, Celtic sea salt | 43 mg |
| Sweetener | Stevia |
Vitamins & minerals
| Niacin, B5, B6, biotin, folate, B12 | 75% RI |
| Vitamin C | 50% RI |
| Vitamin D3 | 50% RI |
| Vitamin E | 50% RI |
| Zinc | 50% RI |
| Selenium | 50% RI |
| Magnesium | 40% RI |
| Potassium | 10% RI |