The Science

Hydration & Fluid Balance

The base of PÜRCHARGE is designed to feel light, smooth and easy to sip. Coconut water minerals and sea salt help shape a hydration profile that feels more complete than plain water alone.

This is part of what makes the drink feel different from old-school energy drinks. It is not only about stimulation, but also about how the drink feels in real use.

💧 The aim is simple: a drink that feels easy to sip, sits light and supports fluid balance where it matters.

Minerals & Signalling

Magnesium, potassium, sodium, zinc and selenium support enzyme systems, electrical signalling and antioxidant defence. They quietly influence everything from hydration balance to how steady and supported your system feels across the day.

They are not headline ingredients in the way caffeine is, but they help create the nutritional structure underneath the formula so the drink feels more complete overall.

⚙️ Think of them as the support layer that helps the bigger systems stay stable.

Brain & Focus Layer

Natural caffeine, enXtra®, L-theanine, Rhodiola and Panax ginseng create a formula designed for alertness, clarity and steadier mental energy. It is built for people who want to feel switched on and composed, not overstimulated.

That focus layer is what makes PÜRCHARGE feel more intentional than a typical energy drink. It is about feeling clear, usable and steady enough for work, study, driving, gaming or long demanding days.

🧠 enXtra® is a clinically studied Alpinia galanga extract positioned around alertness, attention and focus, with a smoother, longer-lasting profile.

Spring Water Base

The foundation of every can is still spring water from North East England. Its naturally soft profile helps keep bitterness lower and mouthfeel smoother, so caffeine, minerals and botanicals taste cleaner rather than sharp.

Using spring water, not generic processed water, keeps flavour subtle and controlled even with functional doses of actives.

💧 Clean water reduces the need for masking agents and heavy sweetness.

Plant-Based Flavour Balancing

Natural extracts help soften the edges of caffeine, minerals and botanicals and keep the aftertaste cleaner and more controlled. The flavour curve is intentional: bright on the first sip, smooth by the last.^[18]

That balancing work matters in a low-sugar functional drink, where flavour still has to feel refined with a meaningful active stack.

Research

🌿 Herbalists have balanced bitter and sweet notes with plants for centuries. This follows the same logic with modern tools.

Vegetable Glycerine

Vegetable glycerine is a plant-derived compound often used in hydration formulas because it can bind water molecules. In liquid systems it helps create a slightly fuller mouthfeel, while also having an interesting relationship with hydration support.

Research has shown glycerol can temporarily increase fluid retention by drawing water into circulation and slowing how quickly it is excreted. Because of this effect it has been studied in endurance physiology and hydration strategies where maintaining fluid balance matters.^[28]

In PÜRCHARGE, its role is much lighter. It helps improve the mouthfeel of a low-sugar formula while contributing to a smoother hydration profile that feels more rounded than plain water alone.

Research

💧 Glycerol has been studied in hyperhydration strategies because it can temporarily increase how much water the body retains.

Magnesium

Magnesium plays a role in hundreds of enzyme systems, many tied to energy production, muscle function and nervous system balance. Low magnesium is associated with tiredness and fatigue, which is why it is such a relevant mineral in a daily energy formula.^[3]

In PÜRCHARGE, magnesium helps strengthen the nutritional and hydration structure underneath the focus ingredients, making the drink feel more complete than a caffeine-only product.

Research

⚙️ Magnesium helps stabilise ATP, the molecule your cells use as energy currency.

Sodium from Celtic Sea Salt

Sodium helps maintain fluid balance and supports nerve transmission and muscle contraction. It is also the main electrolyte lost in sweat, which makes it especially relevant in hydration formulas.^[20]

In PÜRCHARGE, sodium is sourced from Celtic sea salt, adding hydration structure while also contributing to the subtle mineral-water finish that helps the drink feel cleaner and more natural.

Research

🌊 Sodium helps water follow the right gradients, which is one reason salty hydration works so well.

Selenium

Selenium contributes to the protection of cells from oxidative stress and supports normal thyroid function. It is a trace mineral, but one with an important role in the body’s antioxidant systems.^[5]

That makes selenium a subtle but valuable part of the wider support layer in PÜRCHARGE, helping reinforce the idea that the formula is structured and not just stimulating.

Research

🛡️ Selenium is built into antioxidant enzymes that help protect cells from oxidative stress.

Vitamin B5 (Pantothenic Acid)

B5 is a core part of coenzyme A, which is essential for breaking down fats and carbohydrates. It contributes to normal mental performance and helps keep overall energy metabolism running smoothly.^[21]

This makes it especially relevant in a formula aimed at long workdays, clearer thinking and sustained daily output.

Research

🧩 B5 helps keep the body’s wider energy system working efficiently behind the scenes.

Vitamin B7 (Biotin)

Biotin supports normal energy-yielding metabolism and contributes to the normal functioning of the nervous system, as well as skin, hair and mucous membranes.^[22]

It helps round out the nutritional side of the formula in a subtle but useful way.

Research

✨ Biotin is small, but highly involved in enzymes that work with fats and carbohydrates.

Vitamin B12

Supports normal red blood cell formation, neurological function and energy-yielding metabolism. Low B12 is linked with fatigue and brain fog, especially in people who eat little or no animal products.^[24]

B12 is one of the most naturally relevant vitamins for a drink positioned around energy and mental clarity.

Research

🚆 B12 helps support the body’s oxygen delivery system through red blood cells.

Vitamin D3

Supports normal muscle function, immune function and maintenance of normal bones. Helpful for people who spend long days indoors or in low-sun climates.^[9]

It strengthens the daily lifestyle credibility of the formula, especially in the UK context.

Research

☀️ Vitamin D3 is produced when sunlight hits the skin.

enXtra® (Alpinia galanga)

enXtra® is a clinically studied extract of Alpinia galanga included to support alertness, attention and focus. Official enXtra materials position 300 mg as the clinically studied amount, with benefits that may begin within the first hour and a support profile designed to last up to 5 hours.^[15]

What makes enXtra® especially valuable in this formula is that it helps extend the focus profile beyond a simple caffeine lift. Instead of relying only on a fast spike, it adds a more sustained mental energy component designed for longer work blocks, study sessions, deep focus and mentally demanding afternoons.^[16]

Official enXtra materials also note that it has been studied with or without caffeine, which makes it a strong fit alongside the natural caffeine in PÜRCHARGE rather than a competing ingredient. That gives the formula a more layered, modern focus architecture.^[27]

Research

⚡ Positioned around longer-lasting focus support, enXtra® helps give the formula a more sustained and work-friendly feel that can last up to 5 hours.

Rhodiola rosea

Adaptogenic herb traditionally used in cold, high-stress environments. Linked with support for mental performance and perceived exertion when demands stay high.^[13]

In this formula, Rhodiola helps shape the staying-steady side of the experience. Rather than acting like a hard stimulant, it contributes to a more resilient feel when the day is demanding, mentally busy or stretching on longer than expected.

Research

🏔️ Rhodiola has historically been used in harsh climates and demanding environments.