Thryve Water Ltd (trading as Pürcharge) is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Registered office: Bartle House, Oxford Court, Manchester, M2 3WQ
Privacy contact: info@purcharge.com
Information We Collect
We collect identity, contact, transaction, technical, usage, marketing, and profiling data where permitted. Date of birth information is used solely for age verification purposes.
How We Collect Data
Personal data is collected through direct interactions, automated technologies such as cookies and analytics tools, and trusted third parties including payment providers and courier services.
Legal Basis for Processing
We process personal data based on contract performance, consent, legitimate interests, and legal obligations.
Use of Data
We use personal data to provide and deliver our products, process payments securely, communicate with customers, send marketing where permitted, analyse website usage, prevent fraud, and comply with legal and regulatory obligations.
Sharing Your Data
We do not sell personal data. Data may be shared with trusted third parties including Shopify (website hosting and ecommerce platform), Stripe and PayPal (payments), Royal Mail and courier partners (delivery), analytics and marketing platforms, professional advisers, and authorities where legally required.
International Transfers
Where personal data is transferred outside the UK or EEA, appropriate safeguards are applied, including UK adequacy regulations or Standard Contractual Clauses.
Data Retention
Customer and transaction records are retained for up to 6 years. Marketing data is retained until consent is withdrawn or inactivity applies. Technical data is retained in line with analytics provider settings.
Your Rights
You have the right to access, rectify, erase, restrict, and port your personal data, to object to processing, and to withdraw consent where applicable.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data protection rights have been breached.
Security
We implement appropriate technical and organisational measures to safeguard personal data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Children’s Privacy
Our services are not directed to children under the age of 16, and we do not knowingly collect or process personal data relating to children.
Cookies & Tracking
We use cookies and similar technologies to operate our website, analyse performance, and deliver personalised advertising where permitted. Cookie preferences can be managed via our cookie consent banner.
Changes & Contact
This Privacy Policy may be updated from time to time. The latest version will always be available on our website.
For questions about this policy or how we handle your personal data, please contact: info@purcharge.com